Facebook: This is the social media we have spent the majority our time on. It is the most important for our business because it gets relevant content branded with our name out into the world. To make our business successful we need to keep our Facebook content relevant and compelling, and refresh it almost daily. We also need to respond to other post quickly to encourage dialog with our customer base. We can also encourage more engagement by combining creative advertising to drive awareness and then showing a more personal, human side when people land on our page.
LinkedIn: LinkedIn would be a great place to expand our business. Since it is a site for business people, we can more efficiently and effectively get our message out to entrepreneurs and small business owners. There are numerous business related Groups on Linkedin, such as "Small Business Network", which would be a great place to target with our first ad.
Twitter: We see Twitter as a great vehicle to expand our reach and amplify our signal. We will keep our twitter account connected to our Facebook page to help drive daily action.
Pinterest: Pinterest is visual, so it will be a key focus for the design division of Beamer Consulting & Design. I will continue to post my design work on Pinterest as well as images from other sources that I find compelling or inspiring. In a way Pinterest is a catalyst for the creative process at Beamer Consulting & Design
Newsletter: We intend to send out a newsletter for BCD on a quarterly basis. This seems like the right cadence for the more direct selling aspect of this communication tool. We will temper the selling aspect of our newsletter by adding a personal touch that allows our potential clients to get to know us. We may also include some promotional offerings to boost new leads. Our first newsletter will be an introduction to BCD.
Yelp: When our business gets off it's feet we will asks customers to write Yelp reviews about their experience with Beamer Consulting & Design. As we grow even larger, we may consider contracting with a company like Bazaar Voice, who specialize in syndicating reviews to all relevant channels for our business.
Hi Becky,
ReplyDeleteThank you for all those great posts on Facebook. They are always so interesting! Facebook is definitely a very useful platform for you. I agree with you about Twitter - it can expand your reach. I also find it is a good tool for finding out what is going on in many different areas including social media updates. Your comment about Pinterest has spiked my curiosity about this platform again - maybe I have discounted it too quickly. How often are you posting on Pinterest?
Good luck with your business!
Alex
Alex,
DeleteThanks checking out my Facebook page! I would love it if you made some comments on my page. I could really use the interaction. It is amazing how one comment or like can get your post in front of so many more people. I like Pinterest but have not given it enough of my time. I plan to spend more time there in the future.
Thanks Again!
Becky
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ReplyDeleteHi Becky, I like that you reached across all social media platforms. From Facebook to Linkdin to Yelp… You really encompassed all aspects of the Social Media realm and you will reach will be so diverse because of it!
ReplyDeleteBest of luck to you!
Anjelica
Thanks Jeli. Good luck with Oceanside Dance Academy. You have a great Facebook page!
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